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Tasty Drive

McDonald’s and Renault teamed up to promote ‘Tasty Drive’, a new feature added to Renault’s on-board command menu to order a tasty meal for customers who test drive one of the automaker’s cars.

Anyone who tested cars from the manufacturer was able to make a request at the nearest McDonald’s from an option in the vehicle menu. Tasty Drive is the kind of idea that comes from a very intense collaboration; is a project that demonstrates the commitment of two brands with innovation and technology to make the lives of consumers more practical. The Tasty Drive also marks the first occasion that the two brands unite to carry out a promotional action. In addition, the companies say they are looking at new ways to extend the project in several concessionaires in the country, even in other countries.