The most popular assistants today (Siri, Cortana, Alexa, and Google) are all women voices by default. Q, a voice developed by creative studio Virtue Nordic in conjunction with the human rights festival Copenhagen Pride and social scientist Julie Carpenter, wants to explore how AI assistants can go beyond gender norms.
Today, personal assistant voices are binary, and so much of the world identifies outside that schema. To develop Q, the creators sampled real voices from non-binary people, combined them digitally, and created one master voice. This voice is then transmitted between 145 Hertz and 175 Hertz since that was found to be the sweet spot between male- and female-normative vocal ranges according to researchers.