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#ReflectionsFromInside is the name of an anti-drunk driving PSA campaign run in Fall 2016 on behalf of nonprofit We Saves Lives. At its core is live footage of Kris Caudilla, a convicted drunk driver serving time for vehicular manslaughter, greeting patrons in the bathroom of a bar in Los Angeles. Kris is friendly and open, but honest about the mistakes that landed him in jail —and direct when he tells patrons to find a safe way home. It’s effective: the men he talks to seem amazed that the interaction is even happening, after all, the mirror was working normally only a minute ago. Don’t be surprised to see more campaigns like this, appearing where you least expect them.